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Gucci strays into automotive sector with launch of Fiat vehicle
Gucci collaborates with Fiat for fashion-savvy vehicle Italian fashion house Gucci will be showcasing its new luxury car, the Fiat 500, at the Geneva International Motor Show on March 1. A special...
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Gucci flaunts Fiat 500 car line with short film series
500 by Gucci Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event. Gucci and Fiat teamed up...
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Zegna, Maserati eye new consumer segments with design partnership
Zegna spring/summer 2013 Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna...
View ArticleClik here to view.
Marc Jacobs, Gucci, Mulberry and green luxury – News briefs
Marc Jacobs menswear Today in luxury marketing: Marc Jacobs launching beauty at Sephora Marc Jacobs is venturing into beauty territory where few designers have prospered and he is doing it with his...
View ArticleClik here to view.
Maserati’s Ghibli microsite spurs interest, showcases vehicles
2014 Maserati Ghibli Fiat-owned Maserati’s new Ghibli vehicle microsite is raising interest in the model and aims to promote awareness for the brand in global markets. The microsite ties together...
View ArticleClik here to view.
Prada, Balenciaga, Lexus and Fiat – News Briefs
Prada tote Today in luxury marketing: Prada opens first store in Stockholm The prestigious Birger Jarlsgatan in Stockholm, Sweden is already home to a number of luxury retailers such as Gucci, Max Mara...
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Guerlain designs perfume-inspired Fiat to appeal to fashionistas on the go
Guerlain La Petite Robe Noire Fiat 500 French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market. The line...
View ArticleClik here to view.
Fiat, American consumers, Panama and Stella McCartney – News briefs
Stella McCartney surrounded by models at her resort presentation party Today in luxury marketing: GM says it isn’t interested in a merger with Fiat Chrysler General Motors Co. management isn’t...
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Tamara Mellon, Yves Saint Laurent, Maserati and European stocks – News briefs
Yves Saint Laurent “Scandal” exhibit poster Today in luxury marketing: Tamara Mellon versus Jimmy Choo: The battle continues The Tamara Mellon versus Jimmy Choo saga is heating up, with a series of...
View ArticleClik here to view.
Gucci strays into automotive sector with launch of Fiat vehicle
Gucci collaborates with Fiat for fashion-savvy vehicle Italian fashion house Gucci will be showcasing its new luxury car, the Fiat 500, at the Geneva International Motor Show on March 1. A special...
View ArticleClik here to view.
Gucci flaunts Fiat 500 car line with short film series
500 by Gucci Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event. Gucci and Fiat teamed up...
View ArticleClik here to view.
Zegna, Maserati eye new consumer segments with design partnership
Zegna spring/summer 2013 Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna...
View ArticleClik here to view.
Marc Jacobs, Gucci, Mulberry and green luxury – News briefs
Marc Jacobs menswear Today in luxury marketing: Marc Jacobs launching beauty at Sephora Marc Jacobs is venturing into beauty territory where few designers have prospered and he is doing it with his...
View ArticleClik here to view.
Maserati’s Ghibli microsite spurs interest, showcases vehicles
2014 Maserati Ghibli Fiat-owned Maserati’s new Ghibli vehicle microsite is raising interest in the model and aims to promote awareness for the brand in global markets. The microsite ties together...
View ArticleClik here to view.
Prada, Balenciaga, Lexus and Fiat – News Briefs
Prada tote Today in luxury marketing: Prada opens first store in Stockholm The prestigious Birger Jarlsgatan in Stockholm, Sweden is already home to a number of luxury retailers such as Gucci, Max Mara...
View ArticleClik here to view.
Guerlain designs perfume-inspired Fiat to appeal to fashionistas on the go
Guerlain La Petite Robe Noire Fiat 500 French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market. The line...
View ArticleClik here to view.
Fiat, American consumers, Panama and Stella McCartney – News briefs
Stella McCartney surrounded by models at her resort presentation party Today in luxury marketing: GM says it isn’t interested in a merger with Fiat Chrysler General Motors Co. management isn’t...
View ArticleClik here to view.
Tamara Mellon, Yves Saint Laurent, Maserati and European stocks – News briefs
Yves Saint Laurent “Scandal” exhibit poster Today in luxury marketing: Tamara Mellon versus Jimmy Choo: The battle continues The Tamara Mellon versus Jimmy Choo saga is heating up, with a series of...
View ArticleMaria Grazia Chiuri, Birkin bags, Louise Linton and Maserati – News briefs
Today in luxury - An interview with Maria Grazia Chiuri, the first woman to helm Dior; A Birkin Bag in the box is worth a lifetime of debt; Brands distancing themselves from Louise Linton Instagram...
View ArticleInnovation, passion and quality are keys to building an evergreen brand
VENICE, Italy – There is an ongoing push and pull in the luxury business today between the heritage brands with decades or even centuries of history and tradition behind them and the newer, younger...
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